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Survey: New HYPE Performance Class Times


I’d like to survey everyone to gauge the interest of additional classes. Please fill out this quick survey, and stay tuned for an announcement on May 12 about the new schedule.

Can’t see the survey below? Click here.

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Join Project HYPE


HYPE Performance is launching a one-week, action-orientated, intensive, brainstorming project.

This is a fantastic opportunity for individuals who are eager to take their knowledge and expertise to the next level by contributing to our team in the following areas: Marketing, Promotion, Sales and Creative.

Up to four talented and enthusiastic individuals will be selected for this exciting new venture. Knowledge and experience in the health and fitness industry a plus but not essential.

Requires a commitment of 6 hrs broken into sessions over the span of one week.

Continued participation in upcoming and ongoing projects a possibility.

Interested? Click here to contact Ruben right now.

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The Santa Monica Outdoor Fitness Coalition Proposal


On April 23, the Santa Monica City Council will vote on a proposal to charge outdoor fitness trainers up to 15% of their annual revenues for use of public parks as well as banning group fitness training in Palisades Park.

The Santa Monica Outdoor Fitness Coalition is proposing a series of alternate recommendations that represent win-win solutions for the city, small business owners and residents who use public parks.

The Coalition’s proposals include imposing a balanced use fee structure of 5% of gross receipts paid annually upon permit renewal by all registered personal fitness trainers. We understand tennis, soccer, volley ball, and surf instructors are required to pay slightly more in use fees, but they are using specific park services/facilities such as lifeguard oversight, tennis and volleyball courts and ball fields. This prevents other members of the community from using those facilities while they’re training. This exclusivity should require a higher use fee. Personal trainers are simply using available park space that is not currently occupied by other park users.

Additionally, group fitness training in Palisades Park should continue to be permitted, but with significant restrictions on equipment allowed. As city representatives themselves have observed, one-on-one and one-on-two trainers are some of the worst offenders with respect to using equipment inappropriately, and in ways that damage park structures and foliage. Banning group training will not solve this problem, which is why the proposal to ban group training in Palisades makes no sense. Our Coalition’s recommendation of significantly restricting permitted equipment will solve the problem.

Outdoor fitness classes generate revenue for our city, provide security and presence in our parks, and encourage and facilitate the healthy lifestyle so important to Santa Monica residents.

There is much that can be done to partner with the City of Santa Monica, the community and small businesses to facilitate equitable use and preservation of public park spaces ensuring accessibility and enjoyment for all. That’s the goal new regulations should seek to achieve, and we hope that’s the goal the Santa Monica City Council will work towards when they meet on April 23.

If you support the efforts of the Santa Monica Outdoor Fitness Coalition please sign our petition by clicking HERE.

Or show your support by writing directly to the Santa Monica City Council Members by clicking HERE.

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The Santa Monica Outdoor Fitness Coalition Takes Stand


On March 12, the Santa Monica City Council will vote on a proposal to charge outdoor fitness trainers up to 15% of their annual revenues for use of public parks.

The Santa Monica Outdoor Fitness Coalition is proposing a series of alternate recommendations that represent win-win solutions for the city, small business owners and residents who use public parks.

Coalition recommendations include an option for fitness-related community service in lieu of the 15% use fee, formation of an Outdoor Health & Fitness Advisory Committee to the Santa Monica Recreation and Parks Commission, and deferment of the recommendation to limit fitness class size in Palisades Park until the newly formed Outdoor Health & Fitness Advisory Council can provide meaningful recommendations to the City Council on specific regulations unique to Palisades Park.

Outdoor fitness classes generate revenue for the city in the form of businesses taxes, as well as the multiplier effect of having their clients pay for parking, buy meals before or after their session, fill up their cars and drop off their dry cleaning in the local area. Fitness trainers being in city parks also provide security and presence. Finally, they encourage and facilitate the healthy lifestyle so important to Santa Monica residents.

If you support the efforts of the Santa Monica Outdoor Fitness Coalition please sign our petition by clicking HERE.

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HYPE Performance on the Today Show


Visit NBCNews.com for breaking news, world news, and news about the economy

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HYPE Performance on CBS Los Angeles


Read the article: Santa Monica Officials Consider Fining Fitness Instructors For Using Parks

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Support HYPE Performance in Santa Monica!


“The Santa Monica Parks and Recreation Committee has voted to ban all group exercise classes (i.e. Stroller Strides, etc.) in Palisades Park (The Bluff) and restrict such business throughout the city. They are bringing the issue to Santa Monica City Hall in January 2013 in order to enforce their recommendation. The majority of these group fitness camps DO carry liability insurance and they DO pay city taxes and business license fees, as well as create revenue for the small business surrounding the area (coffee shops, restaurants, apparel, farmer’s market, etc.). More importantly, they are promoting a healthy lifestyle (some camps even offer free fitness days to give back to the community). If you DO NOT support the ban on group fitness in Palisades Park & other ares of Santa Monica, please let the City Council know by signing this petition. Thank You!” — From the Petition to keep Santa Monica Group Fitness Outside

Click here to sign the petition now.

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Boxing


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Training for a half marathon


This morning, a handful of HYPEsters will take Santa Monica streets by storm in the Santa Monica Classic 5K/10K run. But across town, one dedicated runner from HYPE Performance’s team will complete a half marathon in the Kaiser Permanente Pasadena Marathon race. Since this is Lauren McKeithan’s second half marathon – she ran the Philadelphia Half Marathon in November – training and prep in the months before the run came more naturally. Still, getting ready to run 13.1 miles is quite the task, both physical and mental. McKeithan fills us in on how she does it.

How far in advance do yo
u start training?

After the half in Philly, I found that I loved running so much, so I basically didn’t stop training after that. I figured I did all this work to train up to that event, why let it go to waste? So since then I’ve been maintaining about 30 miles a week. But for this race, I changed my running routine slightly [over the past couple months] to make sure I would be ready. I added sprints once a week to strengthen my legs, and have made my weekly long-distance running increasingly longer

Comparatively, how far in advance did you start training for your first half?

I was training from scratch, because I was only able to run about two miles at a time before I started my training. I trained for 3.5 months religiously and really pushed myself to run more and more. It’s amazing to think that I was so scared to embark on my first five-mile run during training. Now I do a seven-mile run twice a week just for maintenance!

There are lots of training options – from the schedules online to a running team to a personal trainer – but what’s your approach?

For my first half, I followed a 14-week training plan that I found on Runner’s World online – I followed it to a T. It seemed reasonable for someone just starting out [like me].

For this race, I run seven miles twice a week and then a longer run on Saturday (9 to 11 miles). I run sprints on a treadmill midweek, alternating between half-mile jogs and sprints. I also cross-train the other days of the week in HYPE classes: boxing, weight-lifting and climbing the Santa Monica stairs. My mom has also been training for the Pasadena Half Marathon. She lives near San Francisco, though, so I haven’t been able to train with her, but we check in a couple times a week to see how each other is doing.

Do you alter your diet when you’re training? What foods are good to have as part of your runner diet, particularly as you get closer to the race?

My diet consists mostly of lean protein (chicken, eggs and fish) and lots of fruits, veggies and nuts. I always have eggs and fruit or yogurt for breakfast, a salad and protein for lunch, and some kind of protein and veggies for dinner. I snack during the day on nuts and fruit, and I eat lots of berries so I don’t get sick! My diet is usually very low-carb already since I don’t eat gluten, but during the two weeks before a race I eat more carbs – things like gluten-free oatmeal, granola, quinoa or sweet potatoes. Overall, I eat a lot! All the running makes me very hungry.

The night before the run I eat a homemade turkey burger patty (no bun) and sweet potatoes. And in the morning, I have a cup of coffee, half a banana and almond butter as my fuel.

What is your preferred running gear?

My favorite color is purple, so I’ll wear my purple running tank top and my grey Nike capri pants because they’re the most comfortable.

What’s on your half marathon playlist?

It’s empty . . . Believe it or not, I actually don’t like to listen to music when I run. Seriously?! I usually start a run with a song stuck in my head, or I’ll think about the week ahead of me. And then about half way through I find that I’m not thinking about anything at all, and that’s when I know it’s a great run.

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Santa Monica Stairs with HYPE Performance